From Confused to Confident
Build a Magnetic Brand Identity at Your Own Pace—Even If You’ve Failed Before
Join the many entrepreneurs who transformed chaotic ideas into premium brands that attract dream clients effortlessly.
The Hidden Cost of DIY Branding… Why ‘Good Enough’ Is Killing Your Growth
Struggling with inconsistent visuals, unclear messaging, and a brand that just doesn’t stand out?
Every mismatched color and vague tagline sends a silent message to your prospects: ‘I’m not worth the investment.’ When you settle for ‘good enough,’ you’re not just leaving money on the table—you’re losing high-value clients to competitors who have mastered the art of premium branding.
Introducing…
Imagine waking up every day to a brand that not only reflects your true value but also draws in your dream clients automatically. Our 6-week course distills years of experience into a proven framework that guides you through every step—from uncovering your unique story to crafting a cohesive visual identity and strategy that converts. This isn’t just theory—it’s a transformational journey that turns branding chaos into clarity and confidence.
enroll today
enroll today
From Confused to Confident: Build a Magnetic Brand on Your Own Terms Transform your brand identity with the Branding Blueprint—a self-paced, step-by-step system designed for creative entrepreneurs. Uncover your unique story, craft a compelling visual identity, and implement actionable strategies that attract dream clients and command premium fees—at your own pace, with immediate insights you can apply as soon as you're ready.
Build your brand from the ground up (With no prior design experience required)
"This course addresses all aspects of your brand and parts you may not even realize are important which makes it such a good investment. I learned so much from the first lesson to the last one, and will continue to apply that knowledge to my business as I develop and grow!"
— Lucy H. (Alumni Student)
Meet your new brand besties
We're Anna and Jesús—your trusted brand mentors on the journey to a standout brand. As fellow entrepreneurs, we know the long nights, uncertainty, and challenge of standing out online without overspending.
That's why we've poured 7+ years of design expertise into creating Branding Blueprint—a DIY course designed to help you avoid wasted time and money. We've been in your shoes, and now we're here as your personal mentors, ready to share practical strategies that save you resources and eliminate headaches.
With our guidance, you'll gain the skills to navigate solopreneurship with confidence. Together, we'll craft a brand that resonates with your audience and sets you apart in a competitive market.
Welcome aboard—let's make your brand shine!
<3
Anna + Jesús
When you enroll in Branding Blueprint, you will:
DIY Branding That Saves You Thousands:
Build your unique identity and messaging without the high cost of agencies. Enjoy flexible membership—only pay for what you need.
Launch Your Brand in Record Time:
Follow clear, step-by-step guides to get your brand live fast, so you can seize opportunities before your competitors do.
Sidestep Expensive Mistakes:
Master proven strategies to avoid the common pitfalls that drain your time, money, and customer trust.
Command Unforgettable Attention:
Use insider tactics that give your brand a distinctive edge, making it impossible for your audience to ignore you.
Grow on Your Own Terms:
Our self-paced format fits your busy schedule, empowering you to build a resilient, standout brand at the speed that suits you.
When you enroll Branding Blueprint, you get:
Our Proven branding Process ($4,950 Value)
We'll teach you our step-by-step process that we've used for hundreds creative businesses over the years.
My Brand Blueprint + After-the-Course Success Plan ($425 Value)
Eliminate confusion and self-doubt going forward with your own customized blueprint outlining the essence of your brand. We want to see your thrive after with a post-course challenge.
10+ Worksheets ($150 Value)
Deep dive into the heart of your brand using these creative and strategic exercises.
Color Palette AND Font Pairing Cheat Sheet ($220 Value)
Save time choosing the right combination of colors and fonts curated by Anna.
1-Year Flodesk Discount ($200 Value)
Save $200 on your first year of using Flodesk (our favorite email provider) using our code.
and you get these bonuses!
Three Guest Expert Interviews! ($600 Value)
Hear from industry experts as they share tangible advice from years of experience.
Guest Expert #1: Luis Gonzalez (Lead Art Director at Adobe) talks about imposter syndrome and branding
Guest Expert #2: Mariana Durst (Copywriting Sage) talks about finding your brand voice
Guest Expert #3: Katie Zylstra (Flodesk) talks about using email to connect with your most engaged fans
4 GROUP Q&A’s ($390 Value)
Watch pre-recorded Q&A Zoom calls where your Brand Besties answer past students questions.
6 Extra Lessons!!! (A $385 Value)
How to Turn a Drawing Into a Logo ($100 Value), How to Choose a Brand Name ($100 Value), Make Your New Branding Postable ($45 Value), How to Write an ABOUT PAGE that Your Buyers Will READ ($45 Value), 5 Reasons Nobody is Signing Up to Your Email List (AND HOW TO FIX IT) ($45 Value), Our must-read list for business success ($50 Value)
sign up today and get $7,320 value for only $75
From Confused to Confident: Build a Magnetic Brand on Your Own Terms Transform your brand identity with the Branding Blueprint—a self-paced, step-by-step system designed for creative entrepreneurs. Uncover your unique story, craft a compelling visual identity, and implement actionable strategies that attract dream clients and command premium fees—at your own pace, with immediate insights you can apply as soon as you're ready.
FAQ
-
Upon enrollment, you'll receive your unique course login for access via our Squarespace membership area. The lessons cater to various learning styles, featuring a mix of video presentations, audio lessons, and screen-recorded demonstrations. Additionally, you'll have access to numerous worksheets and printouts to help you apply what you're learning effectively!
-
No, you don't need to be a designer to benefit from this course. If you're a beginner, don't stress! While you'll need a design program, all demonstrations are done using Adobe Express, our preferred beginner-friendly tool. Adobe Express offers a monthly plan, so you can use it while completing the course and cancel afterward.
If you have intermediate design skills, this course provides a valuable framework to streamline your branding project. However, if you're already an experienced branding designer, this course may not be the best fit.
-
This course is designed for you if any of these scenarios resonate:
• You’re overwhelmed by the idea of branding and need a reliable roadmap to confidently build a brand that reflects your vision.
• You feel scattered across different creative directions and want to establish a consistent brand identity, without starting from scratch each time.
• You believe your creative work deserves a cohesive online presence and are ready to bring that vision to life.
If any of these situations sound familiar, then the Branding Blueprint is made for you!
-
Branding Blueprint is designed for you to learn at your own pace! You can enroll anytime and progress through the course whenever your schedule allows. Once you're done, you can cancel your membership. And if you ever need a refresher, you'll always be welcome to come back and hone your skills!
-
While this course teaches you how to design logos, color palettes, and font pairings, it's not a substitute for hiring a professional designer. Branding Blueprint covers a wide range of brand strategies, helping you develop a vision for your brand, identify your ideal client, establish your unique style, and create cohesive content to market your work with confidence.
This comprehensive program will set you up for holistic success! And if you still decide to hire a designer, you'll be their ideal client, with a clear vision of what you want and why.
-
The course consists of 5 modules, and we suggest spending about a week on each module. Some students complete the course in less than 5 weeks, while others prefer to take a few months. The timeline is entirely up to you and how quickly you want to progress through the material.
Dedicated to your success
Enroll in Branding Blueprint +
cancel When you’re Ready
We built Branding Blueprint to empower you with the skills you need—fast. Our open cancellation policy means you join, gain the insights that help you launch your brand, and cancel when you're ready, with payments stopping before the next billing cycle. You pay only for what you use because your progress is our priority.
sign up today and get $7,320 value for only $75
From Confused to Confident: Build a Magnetic Brand on Your Own Terms Transform your brand identity with the Branding Blueprint—a self-paced, step-by-step system designed for creative entrepreneurs. Uncover your unique story, craft a compelling visual identity, and implement actionable strategies that attract dream clients and command premium fees—at your own pace, with immediate insights you can apply as soon as you're ready.
